Vice President, Marketing, ABC Family Photos
Danielle Mullin is Vice President of Marketing for ABC Family. In her current role Ms. Mullin is responsible for the strategic development of marketing campaigns for hit original series such as "Pretty Little Liars," "Twisted," "The Fosters" and "Switched at Birth," and programming events such as "25 Days of Christmas." She spearheads partnership marketing efforts, including non-profit alliances and synergy initiatives with divisions around The Walt Disney Company. Ms. Mullin reports to Michelle Walenz, Senior Vice President of Marketing & Creative.
Ms. Mullin also oversees the network's social media outreach, and led the groundbreaking social media efforts that have made "Pretty Little Liars" the most social show on television, in addition to becoming the first series in television history to amass over 1 million total airtime tweets. In addition she is responsible for digital marketing efforts, which include several innovative campaigns that have resulted in record-breaking levels of social conversation and earned such industry awards as the PromaxBDA Award and the Shorty Award for Best Use of Social Media for Television.
Prior to joining ABC Family, Ms. Mullin held marketing positions at Walt Disney Parks & Resorts and Disney Channel. Before her tenure with Disney, she held positions at GS Entertainment Marketing Group and J. Walter Thompson, where she worked on publicity and promotions for feature films. She began her career as an adjunct writing professor.
Ms. Mullin received an MFA in creative writing from Emerson College. She also holds bachelor's degrees in psychology and English from Boston College. She resides in Pasadena with her husband and two children.